Wray & Nephew’s Social Programming
Wray & Nephew l Campari Group
— PROJECT NAME
Wray & Nephew's Social Programming
— CLIENT
Wray & Nephew l Campari Group
— ROLES
Creative Strategy
Social Strategy
Content Briefs
Script Writhing
Copywriting
Influencer Management
Data Analytics
— TIMING
2023
During my tenure managing the social media platforms for Wray & Nephew, I harnessed the influence of lifestyle managers and content creators to produce authentic, brand-aligned content that celebrated the spirit of Wray & Nephew year-round. This involved a strategic blend of engaging social media posts and in-person events curated by these influencers, all designed to resonate with current social media trends, platform best practices, and key commercial dates that highlight Caribbean culture and rum consumption.
A notable achievement was establishing a strategic partnership with the renowned Every Day People party, positioning Wray & Nephew as the official sponsor of major events in Miami and New York—two of our primary markets. This collaboration not only amplified our brand’s visibility but also seamlessly integrated our products into the vibrant, fun-filled atmosphere of these popular gatherings, reinforcing our presence in key cultural moments within the target audience.
