— PROJECT NAME

Amazon Music Live #2

— CLIENT

Amazon Music

— ROLES

Creative Strategy

Social Strategy

Digital Integrations

Data Analytics

— TIMING

2023

We ideated and executed season 2 of Amazon Music Live, the thrilling weekly concert series hosted by 2 Chainz and streamed exclusively on Prime Video post Thursday Night Football.

Teaming up with @AmazonMusic, we crafted an unforgettable show experience that worked as a blank canvas for fans to act on their fandom. We engineered multiple omni-channel opportunities and social media integrations, empowering fans to extend their connection beyond the concert arena.

In addition, every detail celebrated the essence of our headlining talents, including the likes of Ed Sheeran, Lil Durk, Feid, Metro Boomin, Peso Pluma, Green Day, and Latto. The excitement didn't stop there – surprise performances by Offset, Post Malone, NAV, Trippie Red, MGK, and GloRilla took the energy to new heights.