— PROJECT NAME

Backing Change

— CLIENT

Amex

— ROLES

Business Insights

Creative Strategy

Social Strategy

Media Plan

— DATE

2023

Centered on the African proverb, "If you want to go fast, go alone. If you want to go far, go together", American Express's "Backing Change" (featuring Issa Rae) underscores the importance of community and collaboration in driving lasting change.

We not only wrote and developed the visuals for this narrative to unfold through the storys of real business owners. We also designed a comprehensive media plan and delivered a full suite of digital assets. This included impactful social media content, engaging website and CRM banners, ensuring cohesive and compelling messaging across all digital platforms.

By harnessing the power of togetherness, our campaign not only highlighted Amex's commitment to small business owners, but also resonated deeply with a broad audience.