— PROJECT NAME

Follow The Sun

— CLIENT

Farm Rio

— ROLES

Brand Strategy

Social Strategy

Copywriting

Paid Media

— TIMING

2018/2019

Farm Rio, a celebrated fashion brand from Brazil, aimed to establish its presence in the U.S. market. This project encompassed launching American operations, setting up an e-commerce platform, and opening its first flagship store in Soho, New York.

The challenge was to introduce Farm Rio’s vibrant, sun-kissed brand identity to American consumers, capturing the essence of its Brazilian roots while appealing to a new market.

As one of the leads on the “Follow the Sun” campaign, I played a crucial role in infusing the brand’s joyful and sunny vibes into North America. Our approach included developing a cohesive brand strategy, the launch of our environmental campaign “Trees For The Amazon”, crafting engaging content, and managing social media across owned, shared, earned, and paid media. We also organized a series of launch events, including the grand opening of the Soho store, to create immersive brand experiences.