— PROJECT NAME

#WhatYouKnowAboutThose

— ROLES

Social Strategy

Influencer Management

Data Analytics

— TIMING

2022

Nike tasked our team with creating and executing an influencer-led campaign to promote a special line of Air Max sneakers aimed at Gen Z, sold exclusively at Footlocker selected flagships and online store.

We curated the perfect influencers to reach our target audience and keep the playful, humorous tone of our campaign, #WhatYouKnowAboutThose.

Our responsibilities included influencer vetting and management, script writing, content production and data analytics.

The campaign successfully engaged the back-to-college audience, creating a buzz around the new Air Max line and aligning with Nike’s brand goals.