— PROJECT NAME

Voo Do Rock / The Rock Flight — CLIENT

Gol Airlines / Spotify

— ROLES

Creative Strategy

Social Content Influencer Management

Event Planning

— TIMING

2017

In preparation for Rock in Rio, one of the world's largest music festivals in the world, Gol Airlines and Spotify joined forces to create a unique and unforgettable experience for its passengers and festival fans. The "Rock Flight" project involved an exclusive flyover of Cidade do Rock, offering influencers and VIPs a privileged aerial view and a special connection to the event, an onboard pocket show and a taste of that year's line-up, all through exclusive experiences before, during and after the activation.

The main challenge was to conceptualize and execute an innovative action that would highlight both brands at a large-scale event like Rock in Rio, engaging both flight participants and the general audience while aligning with the brand's values and image.

The planning included the logistics of the flyover, creating a themed onboard experience, and promoting the event across multiple media platforms.

The onboard experience was specially designed for festival fans, featuring rock playlists, themed decorations, and special interactions, ensuring that every detail contributed to the event's atmosphere. Additionally, social media campaigns and live coverage were implemented to amplify the reach and impact of The "Rock Flight".