— PROJECT NAME

#ShowYourShell – Turtles Mutant Mayhem

— CLIENT

Paramount

— ROLES

Social Strategy

Content Briefs

Copywriting

Influencer Management

Contest Supervision

Data Analytics

— TIMING

2023 / 2024

Paramount revitalized the legendary TMNT franchise in 2023 with the launch of a new feature film and a subsequent TV series on their streaming platform: Mutant Mayhem.

For the promotion, they enlisted our team to craft a comprehensive global campaign, which included developing an international influencer strategy, innovative product seeding concepts, and engaging social content formats.

At the heart of this campaign is the tagline #ShowYourShell, which fueled personal connections between the series' iconic characters and TMNT fans across five main markets – the US, Canada, Australia, Germany, China, Brazil and Mexico – communicating their fandom through Instagram, Facebook, Twitter/X, Youtube, Tiktok and Sina Weibo (China specific).