— PROJECT NAME

Game Day, Your Way

— CLIENT

Estée Lauder

— ROLES

Creative Strategy

Social Strategy

Influencer Management

Data Analytics

— TIMING

2023

Inspired by the spirit of homecoming and Sports' day, we embraced the challenge of promoting Estée Lauder’s Serum and Double Wear Foundations to active, sportive women. Our vision was to position makeup as an empowering tool for women to feel confident and comfortable in their own skin, emphasizing self-assurance over competition.

The first phase focused on an influencer plan. We crafted a bespoke influencer seeding kit (200 sports-adjacent recipients) containing Estée Lauder products, a branded speaker, and a customized letterman jacket. Influencers were provided with a detailed brief, guiding them to post branded content on their social channels related to #MyShadeMyStory, not only utilizing GRWM formats, but also challenging the traditional male-dominated space with compelling narratives.

Next, we partnered with North Six to execute anlaunched an immersive pop-up tour at the University of Georgia, targeting sports fans to create buzz and drive brand recognition. Guests engaged in product sampling, giveaways, classic games, and interactive photo moments.