Amazin' Day
New York Mets
— PROJECT NAME
Amazin' Day
— CLIENT
New York Mets
— ROLES
Social Strategy Influencer Playbook Influencer Management Data Analytics
— TIMING
2023
Mets Amazin' Day, held on March 25th, was a celebratory event organized by the New York Mets to engage fans and build excitement for the upcoming baseball season. Fans were given a change to unlock unique experiences within New York City, simply by using their Mets' hat. The events included event meet-and-greets with players, interactive games, free entry to beloved landmarks like the Metropolitan Museum of Art and exclusive merchandise giveaways.
Leading up to the event, teaser posts and countdowns were shared on the Mets' social media channels, creating anticipation. On the day of the event, live updates, videos, and photos were posted across platforms like Instagram, Twitter, and Facebook, with the hashtag #MetsAmazinDay encouraging fans to share their experiences.
A key element of the campaign was the involvement of influencers. Team Epiphany partnered with local influencers and Mets superfans who have strong social media followings. These influencers participated in the day’s events and shared their experiences, amplifying the event’s reach and adding an authentic, relatable voice to the promotion.
