Jamaica Football Federation by Wales Bonner
Adidas
— PROJECT NAME
Jamaican Football Federation by Wales Booner (Lookbook & Social Launch)
— ROLES
Influencer Management
Data Analytics
— DATE
2022
In a strategic partnership, Adidas joined forces with the Jamaica Football Federation to introduce an exclusive four-piece game-day apparel collection in collaboration with the esteemed fashion label, Wales Bonner.
To ignite excitement and capture the essence of this partnership through captivating print and social media campaigns. In a strategic move, we enlisted the legendary Patricia ‘Miss Pat’ Chin of VP Records and a cadre of influential Jamaican personalities. Together, they lent their voices to narrate the vibrant stories at the intersection of music, football, and Jamaican heritage, amplifying the significance of this momentous launch.
id you ion of four-all teams
VP Records Matriarch Patricia ‘Miss Pat’ Chin received an honorary jacket to represent the 3-side collaboration.
