— PROJECT NAME

The Power

— CLIENT

Prime Video

— ROLES

Creative Strategy

Social Strategy

Script Writing

Content Briefs

Copywriting

Influencer Management

Data Analytics

— DATE

2023

Prime Video asked our team to create a buzzworthy strategy for the launch of their new series, The Power. They wanted something fresh and engaging to connect with a young, diverse audience using custom content and influencer partnerships.

Therefore, we developed a “Fact Meets Fiction” campaign that blended the show’s plot with real-life scenarios. Influencers ran “choose your adventure” Instagram Stories, living out the show’s powers and asking followers to guide their decisions. We also designed a unique “The Power at your Fingertips” AR filter for Instagram and TikTok, and created a Tumblr blog with episode recaps from a character’s POV.

Our team managed the show’s social media, produced custom content, and collaborated with the studio team on assets.

The campaign reached nearly 2.5 million unique users and garnered over 6.1 million impressions on influencer content alone.